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— FAQs
Frequently Asked Questions
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Who makes up the U.S. Hispanic population?
Hispanics are an ethnically and racially diverse population. The Latino population on the U.S. mainland is composed of Mexican Americans (64%), Puerto Ricans (9%), Cubans (3.5%), Salvadorans (3%), and Dominicans (2.7%). The remainder are of some other Central American, South American, or other Hispanic or Latino
origins (17.8%).
How large is the Latino population in the U.S.?
The number varies according to different sources, but around 64-65 million Latin people live in the United States.
Where do most Latinos in the U.S. live?
Nearly half of the U.S. Hispanic population lives in California or Texas (48%); California is home to 13.1 million Hispanics, and Texas is home to 8.4 million. Fifteen states have at least half a million Hispanic residents: Arizona, California,
Colorado, Florida, Georgia, Illinois, Massachusetts, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas, and Washington.
Do Spanish-speaking Latinos also speak English?
About half of Hispanics who speak Spanish are also proficient in English. According to Census data, 38.2 million U.S. residents aged five and older speak Spanish at home. Among those who speak Spanish at home, more than half say they speak English “very well.”
Why is Spanish-Language Advertising Important in Hispanic Digital Marketing?
While many people assume that Spanish-language marketing is as simple as translating English-language ads into Spanish, they couldn’t be more wrong:
- Despite a rise in English proficiency, Spanish-language messaging reigns supreme for Latino consumer engagement
- A collectivist culture often means that Latino marketing reaches the whole family — making Spanish-language ads a catalyst for forming brand connections.
- The Spanish Language brings together a diverse Hispanic community and culture.
- Amidst a push for diversity, Spanish-language content and Latino representation are at the forefront.
What terms are used to describe the U.S. Hispanic population?
The terms “Hispanic” and “Latino” are used interchangeably by the U.S. Census
Bureau to refer to persons of Mexican, Puerto Rican, Cuban, Central, and South
American, Dominican, Spanish, and other Hispanic descent; they may be of any
race.
Do Hispanics engage with technology?
87% of Hispanics use social media vs. 85% of non-Hispanics, and 73% follow any group / celebrity / personality on social media vs. 69% of non-Hispanics. 88% watched streaming content vs. 79% for non-Hispanics, and 56% spent 1-3 hours watching OTT services. Latinos are 20% more likely than non-Hispanics to stream online AM /FM broadcast radio stations.
What is the importance of the Hispanic Market?
When you hear that U.S. Latinos are the largest minority group in the country, it may be tricky to grasp what that fully entails. Considering that 64 million Hispanics make up 19.3% of the current U.S. population, this means that almost 1 in 5 members of the population are Hispanic! If your business isn’t reaching out and connecting with this powerful demographic, you could be seriously missing out.
What Makes a Hispanic Marketing Strategy Successful?
Successful Latino campaigns take proper planning, preparation, and a deep understanding of the Hispanic market. By factoring in language preferences, cultural values, compelling creative messaging, and target audience accounts, your business can effectively position itself within the Hispanic market.
What Digital Platforms should I use to reach Hispanics?
Plenty of brands and businesses fail to reach them and connect with Latinos in culturally relevant environments.
When formulating your Hispanic digital marketing strategy, you need to take into account these five factors:
- Mobile is a Must
- Digital Video is Vital for Reaching Online Streaming Fans
- Digital Audio is Key to Forming Cultural Connections
- Connected TV is a Powerhouse for Cultural Connectivity and Entertainment
- Omnichannel Shopping is Essential
